A PERSONAL
ARTIST BRAND
ARTIST BRAND
Rising star OSKI is gearing up for an amazing ride. He released his first singles in 2019 and has since then evolved from a young kid with big dreams to a mature pop-rap artist with a clear vision. OSKI distinguishes himself in the Pop landscape by crafting an addictive self-produced sound.
With over half a million streams on Spotify alone, his first steps as a recording artist didn’t pass unnoticed by the radio and media. While he previously worked as an independent artist, he signed with Sony Music in 2021 and is ready to unveil his debut album under their wings.
With over half a million streams on Spotify alone, his first steps as a recording artist didn’t pass unnoticed by the radio and media. While he previously worked as an independent artist, he signed with Sony Music in 2021 and is ready to unveil his debut album under their wings.
AN INSPIRATIONAL STORY
As Oski was getting more exposure, his brand identity was not 100% consistent. Sony Music asked Boil to uncover the story behind the artist and help position this new brand in the market. We took on the challenge and found an inspirational personality driving this young artist.
THERE’S A METHOD IN THE MADNESS
Every graphic identity has a system. from clean and minimal corporations to the vibrant playful style of Oski. We’ve created a system that serves as a playground for his visuals. With these 4 simple rules to keep the whole thing tied together as one solid identity system
WELCOME TO THE OSKIVERSE
We developed the full graphic identity for Oski’s new personal brand. A bold, young, eclectic identity that resonates with Oski’s music and personality. A system that is fluid and open. This makes it possible for Oski to collaborate with anyone he chooses to without losing his visual style and identity.
THE STORY
Life is about change. We grow, we bloom. We struggle with the path we follow. Somehow, people always have opinions. About who you are and what you should become. Some of us, however, look at things from a different angle.
Oski has his own vision. About his life. About the world we need. For now, it's still a dream. But if he just gives himself 100%, he knows he can shape it. Imagine a rewired world without prejudice. Where positive energy flows around freely.
Where creative minds make up the rules and expressing yourself is the local currency. Welcome to the Oskiverse. Want to tune in?
Oski has his own vision. About his life. About the world we need. For now, it's still a dream. But if he just gives himself 100%, he knows he can shape it. Imagine a rewired world without prejudice. Where positive energy flows around freely.
Where creative minds make up the rules and expressing yourself is the local currency. Welcome to the Oskiverse. Want to tune in?
